(STL.News) – Want to be a winner in today’s consumer packaged goods (CPG) market? Then you need to act fast. In stores across the U.S., brands and retailers are already hyper-focused on growth. The industry grew $18 billion last year alone.
Being well-informed about internal and external factors that can impact your business is a start. If you’re a small or mid-sized CPG manufacturer, you don’t just need reliable market data for your own product sales. You need it for category-wide sales, industry trends and a deep understanding of your retail buyers.
To help you focus on what matters most, we’ve compiled a checklist with actionable tips. We cover how you can:
Be in The Know: Today’s market is data driven. Find out the data types you need and how best to leverage them.
Keep Up with Industry Trends: From ecommerce to omnichannel, discover the latest sales, customer and category trends.
Choose the Right Retailers: Know which retailers are best for your product and why.
Fully Prepare for Buyer Meetings: Learn how to impress your buyers and increase the likelihood of getting shelf space.
Monitor the Market: Explore what aspects of the market you should keep an eye on and how best to do that.
Grow Your CPG Company: From promotion options to product line extensions, get tried-and-tested tips to help you grow your company.