Friday, January 15STATES TOP LEADING NEWS

Tag: Adobe

Adobe Unveils First Digital Economy Index
Business

Adobe Unveils First Digital Economy Index

New Index Measures Digital Economy in Real-Time; COVID-19 Drives Surge in eCommerce and Buy Online, Pickup In-Store SAN JOSE, CA (STL.News) Adobe (Nasdaq:ADBE) today unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyzes trillions of online transactions across 100 million product SKUs in 18 product categories.  Growing at a faster pace than the economy as a whole, the digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality.  More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes e...
Adobe Named a Leader in Digital Asset Management for Customer Experience by Independent Research Firm
Business

Adobe Named a Leader in Digital Asset Management for Customer Experience by Independent Research Firm

(STL.News) – Adobe (Nasdaq:ADBE) today announced that it was recognized as a Leader in The Forrester WaveTM: Digital Asset Management for Customer Experience, Q4 2019.  The report evaluated 14 select vendors on a comprehensive set of 28 evaluation criteria in the categories of current offering, strategy and market presence.  In addition to being named a leader, Adobe was ranked highest in the current offering category and received the highest possible score in the market presence category. “As [Adobe] shifts to become cloud native, it’s also turning an eye toward lucrative midmarket deals that require a lighter touch from professional services.  Adobe has made a big bet on its smart capabilities like trainable AI and autocropping that help deal with content scale,” stated Forrester in the...
Adobe Extends Digital Experience Product Portfolio to Serve Mid-Market and SMB Business Needs
Business

Adobe Extends Digital Experience Product Portfolio to Serve Mid-Market and SMB Business Needs

(STL.News) – Building a successful business presents a multitude of challenges for companies today.  While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth.  Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets.  Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble.  In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success. Adobe (Nasdaq:ADBE) today announced its product portfolio for...
Adobe Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm
Business

Adobe Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

(STL.News) – Adobe (Nasdaq:ADBE) today announced that Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce, has been recognized as a Leader in “The Forrester Wave”: Enterprise Marketing Software Suite (EMSS), Q3 2019” report by Forrester Research, Inc.  As a leader, Adobe Experience Cloud received or was among the top scores in the Current Offering and Market Presence categories as well as in the criteria of Customer Analytics, Digital Advertising, Content and Asset Management, Artificial Intelligence, User Experience, Consumer Privacy, Localization and Global Access, Product Vision, Planned Enhancements, Partner Ecosystem, and Revenue criteria. “Adobe wants to make marketers’ digital dreams come true [and ...
Adobe Named a Leader in ‘Magic Quadrant for Ad Tech’ by Gartner, Inc.
Business

Adobe Named a Leader in ‘Magic Quadrant for Ad Tech’ by Gartner, Inc.

(STL.News) – Adobe (Nasdaq:ADBE) today announced that Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats, has again been recognized as a Leader in the second “Magic Quadrant for Ad Tech” report by Gartner, Inc.  Of the ten global vendors included in the report, Adobe was placed furthest to the right on the completeness of vision axis. “We’re excited to be placed furthest for completeness of vision in the industry along with our positioning for ability to execute” said Keith Eadie, vice president and general manager, Adobe Advertising Cloud.  “We’ll continue to evolve and ensure our vision, and the vision of our clients, is one that can be seamlessly executed across any channel, screen, or format...
Adobe (Marketo) Named a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management
Business

Adobe (Marketo) Named a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management

(STL.News) – Adobe (Nasdaq:ADBE) today announced that it was named a Leader by Gartner, Inc. in the 2019 “Magic Quadrant for CRM for Lead Management” research report.  Adobe (Marketo) was evaluated as a Leader in the report following its acquisition of the Marketo Engagement Platform in October 2018.  This is the eighth consecutive year that Marketo has been named a Leader1.  As one of 15 vendors evaluated, Adobe (Marketo) placed in the Leaders quadrant furthest to the right for completeness of vision this year. “As the customer journey becomes increasingly more complex, whether targeting individuals or buying teams, the power of a seamless and personalized experience becomes critical for any brand’s success,” said Brian Glover, director of product marketing, Marketo Engage, Adobe.  “Mark...