NEW YORK/ JUNE 27, 2019 (STL.News)
The print component of Mediaplanet’s “Empowering Our Homeowners” campaign is out on newsstands today and distributed within USA TODAY newspapers found in major U.S. cities that include New York, Los Angeles, San Francisco, Las Vegas, New Orleans, Denver, Miami, Oklahoma City, Austin, and Dallas, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The online component of the campaign is distributed through a vast social media strategy and across a network of top news sites and partner outlets.
Extra Holidays, the official condo rental source for Club Wyndham, WorldMark by Wyndham, Shell Vacations Club & Margaritaville Vacation Club by Wyndham, joins the Mediaplanet campaign to feature its unique accommodation offerings. With summer holidays underway, Extra Holidays is focused on providing guests with the space and comfort of home, plus resort amenities and service, all at an affordable price. The family-friendly suites and resorts can be found in incredible destinations including Napa, San Diego, Hawaii Las Vegas, Colorado, Austin and more. Following the launch of the campaign, Extra Holidays is now offering a special summer promotion – “Perfect Summer Breaks” – where travelers who vacation longer can save up to 50% at over 60 resorts; learn more about the program at ExtraHolidays.com/USATodaySummer.
The Property Brothers, Drew and Jonathan Scott grace the cover of the campaign’s print publication. Through an exclusive interview with Mediaplanet, the brothers share their best advice for buying properties, including how to go about contracting the right help to turn a house into a dream home.
‘Stay Here’ Netflix host and renowned interior designer Genevieve Gorder also lends her voice to those in the vacation rental industry. Within the publication, Gorder sheds light on the growing popularity of vacation rentals and the competition that comes with it. For short-term property owners looking for real business growth local experiences, design, amenities and branding are key investments.
“To bring in bookings, setting the stage when a property is listed through high-quality photos, videos, and guides help build an overall brand that helps potential guests picture themselves in your rental and feel at home,” says Gorder. She also suggests decorating with ‘social media moments’ in mind. “The more travelers want to capture picture-perfect moments in your space, the more buzz is drawn for future business and re-imagine vacation.”
The ‘Homeowners and Vacation Rentals’ campaign was made possible with the support of Extra Holidays, PointCentral, CBIZ Insurance, Sonos, Vacation Rental Management Association, Bertch, HomeServe, HomeLister.com, Plymouth Rock, U.S Travel Insurance Association, Philadelphia Insurance, Ecobee and ShelfGenie.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
About Extra Holidays:
Extra Holidays is an online rental agency that offers condo-style stays at hotel prices. Travelers are able to access roomier accommodations, some as large as four bedrooms, throughout the United States, the Caribbean, and Canada for the same price or less than what they’d spend for similar hotel stays. This includes more than 150 professionally-managed Wyndham Vacation Club resorts where guests can enjoy all the perks of vacation ownership – space, flexibility and amenities – without being a member. Visit ExtraHolidays.com to learn more.