(STL.News) For most realtors, the internet has never been so competitive. The competition among realtors is increasing every day as new companies spring up to help people find their dream homes. With these companies on the market, it is important that you know how to compete. One way to do this is to hire a professional SEO company to help you reach more buyers and more sales. If you aren’t familiar with online marketing, however, SEO has been an integral part of most online strategies for realtors for years. If you haven’t been active with SEO for realtors, it is time to start doing SEO on your website, but first, it is time to develop a strategic approach that can benefit your company.
A comprehensive SEO plan should address everything from website content to landing pages to social media management. If your business is already online, it may be time to work with a company that specializes in all areas of internet marketing for realtors and build a plan that is customized to your specific needs. For example, if you have a blog or website, it may not be necessary to implement search engine optimization (SEO) to make those sites successful. If, however, you have a physical location, you should consider adding listings to the local search engine so that more buyers find you online.
Another option for expanding your online presence is by including links back to your website. A well-placed link from your own website, or from a site that is related to yours, could increase your sales. In addition, the website could include a description of your real estate services, which can attract a broader audience than just a general interest website. Another way to draw traffic back to your website is to incorporate video into the website. By providing a short video with a link back to the website, you could significantly increase your sales.