Back At You and Realistiq Merge to Become Technology Leaders in Real Estate Marketing, Back-Office and Website Solutions

LOS ANGELES (STL.News) – Back At You, Inc., a marketing innovator for real estate brokers and agents, announces their merger with Realistiq, a technology leader in back-office and website solutions. The merger positions Back At You with the combined strength of industry leaders into a single SaaS platform that unifies marketing and back-office systems in one seamless and automated platform.

Realistiq is known for offering a premier website and back-office solution for the real estate industry. The company provides websites for companies, teams and agents, along with lead routing with business rules, a CRM full of action plans, campaigns, document management, digital and print materials, open house and showing management, transaction management, transaction compliance, owner reports, visual tours, sms, voice products and much more. When combined with Back At You’s sales and marketing platform, enterprises can access a full marketing life cycle of a client and thus, a measurable ROI, from awareness to a lead, a prospect to a client, a transaction to closing and finally a referral to repeat business.

“The real estate industry is the big winner in our combination. Until now, enterprises sacrificed product quality for convenience of an all in one solution. Today, that changes. With Realistiq’s 18 year history of developing cutting edge CRM, website, lead routing and other office solutions, combined with Back At You’s nine-year history and award winning social media marketing platform, Broker-owners and large enterprises now have the ability to offer best-in-kind technologies in one seamless and automated platform,” said Michael Glazer, CEO of Back At You.

“As a broker-owner of a 270 agent brokerage based in Las Vegas, I know the marketing, back-office and transaction products I require for my agents and business. Nothing in the market could satisfy what I was looking for. Therefore, I decided to build what I believed all enterprises needed – a seamless back-office and website solution that is feature rich, yet easy to use. From experience, we know the more products you require agents to use, the poorer the adoption and customer support. We want our agents to master 1-2 platforms and use them daily. The combination of Realistiq and Back At You is the dream for an enterprise that wants higher agent adoption and best in class technology to maximize sales and productivity,” said Molly Hamrick, Managing Partner of Realistiq and President/COO of Coldwell Banker Premier Realty.

With Realistiq’s addition to Back At You, customers gain access to a powerful set of technology capabilities including:

Lead Management and CRM with Built in Acton Plans
Mobile First Websites for Companies, Teams and Agents
Broker-Centric Transaction and Financial Management Platform
Print and Digital Libraries for Listing and Agent Promotion
“We share Back At You’s passion and vision to create the ultimate platform for best in class products and technologies,” said Realistiq CEO Lyle Karstensen. “We are excited to join Back At You’s team as we help brokers and agents become more efficient and profitable.”

“For Realistiq clients it is business as usual, as the entire staff has been retained in their current roles. Current clients will continue to receive the best service and support and can look forward to being offered marketing and social media services in the future. Our company contact information and name will evolve into Back At You,” said Karstensen.

“Having a platform with best in class technologies for each stage of the marketing life cycle is the ultimate achievement,” said Eric Gaygeshian, Co-Founder and COO of Back At You. “We could not find a more perfect fit in terms of product and team than with Realistiq.”

About Back At You

Back At You provides automated social media marketing and listing tools and technology to the real estate industry. The company offers best-in-class social media technology for both enterprise clients and individual agents and brokers. The company’s dedication to real estate and social media has earned it awards from the National Association of Realtors as one of the top real estate technologies in the world, Red Herring as a Top 100 technology company in North America and from Facebook as an Official Facebook Marketing Partner.
For more information on Back At You, visit

About Realistiq

Realistiq, founded in 2003, provides a broad range of web-based tools and technological applications for real estate professionals. Realistiq’s products range from CRM with action plans, IDX-based real estate company websites and voice hotlines for lead capture, to intuitive, easy to use office intranets for collaboration, lead routing, e-marketing and lead management. The company offers a back-office solution designed to make companies more efficient, improve office communications, streamline operations and reduce operating costs. Realistiq is an extension of your company that develops leads into valuable relationships over time, serving to increase market share as well as serving as a real estate agent recruitment and retention platform. Realistiq’s expertise in real estate has earned it Best Design Site, Best Mobile Site, Best Details Page, Best Mapping technology and Best Conversion Strategy, according to REAL Trends.
For more information on Realistiq, visit

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